Wilson’s Country are delighted to launch their exciting new product –potatoes grown without the addition of artificial fertiliser, using Irish seaweed extract- resulting in healthier and more sustainable potatoes in their product range.

Wilson’s Country, a family owned, Craigavon based business, has been developing this range using only a natural seaweed extract and without the addition of artificial fertilisers. The seaweed is hand harvested from the cold waters of the North Atlantic Sea, just off the Irish coastline in County Donegal. This seaweed extract is a high quality concentrated extract of Ascophyllum nodosum which only grows in the cold waters of the North Atlantic. Ireland has some of the best seaweed harvest and management regulations in the world. This ensures the sustainability and environmental health of the seaweed ecosystem, now and into the future.

The north-west coast of Ireland has some of the purest growth conditions for Ascophyllum nodosum seaweed due to clean ocean currents sweeping in from the North Atlantic Ocean, low industrial activity on the western seaboard of Ireland and low oil tanker traffic. The seaweed is cold extracted, this ensures no chemicals are added to the product which limits damage to the seaweed properties preserving the nutrients, vitamins and antioxidants naturally contained within the product.

Wilson’s Country have worked closely with their growers to trial and develop this method of growing potatoes and are delighted to launch packs onto Irish shelves in November. This new product will be launched in a refreshed design of the Wilson’s Country Garden Potato bag. There is limited availability of product this year with further production planned for next season. The product is available in Dunnes Stores Ireland and Tesco and Co-Op stores in Northern Ireland in a 2kg pack

How can we help?