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WD Irwin

WD Irwin and Sons Ltd operates Northern Ireland's largest independant plant bakery ‘Irwin's Bakery’ suppliers of some of the nations favourite brands; Nutty Krust, Irwin’s Softee, Rankin Selection and Howell Handmade.

It is a family owned and run company based in Portadown, Co Armagh. They have been baking bread for over 100 years. The exact date of opening of Irwin’s Bakery is unknown. However, an old paper trail assumes that in 1912 W.D. Irwin and his wife Ruth opened a small bakery in Portadown, Co Armagh. Ruth and her sister baked fresh bread for customers in the town. Word spread and demand for freshly baked goods soon grew.

Irwin’s continues to go from strength to strength not only in Northern Ireland but also with a strong presence across GB and Ireland. Employing almost 450 people locally Irwin’s have a growth strategy based on product quality, tradition and innovation and play a major role in the local agri-food sector and wider Northern Ireland economy.

Irwin’s products are based on traditional Irish recipes and baking methods, including original fermentation and slow-baking processes. Irwin’s Nutty Krust was launched in 1963 and is a firm Northern Ireland favourite, enjoyed by generations of families to the present day. So much so that Nutty Krust was voted by the Northern Ireland public, ‘Northern Ireland's favourite product’!The distinctive flavour of Irwin’s Nutty Krust comes from the 6 hour baking process.

Rankin Selection range of Irish Breads were developed in 2002 by Irwin’s Bakery and celebrity chef Paul Rankin. The range has quickly built up a loyal consumer base in the speciality breads market, becoming the top selling Irish bread in the GB.

In 2006, Irwin’s Bakery acquired traditional-style cake and tray-bake specialist, ‘Howell House’ to introduce a specialist home bakery category.   Since then, Irwin’s have invested significantly in the division in order to enhance its artisan capabilities and identity, including a strategic rebrand in 2015. Supplying the multiple sector as well the convenience and independent trade, Howells has become a firm favourite within Northern Ireland with it’s number one selling product Jammy Joeys.

A Northern Ireland business, owned by a local family for over 100 years