New support to help smaller food companies grow sales
Smaller food and beverage manufacturing companies are being assisted by Invest Northern Ireland to exploit sales opportunities through a new market intelligence service and advice on how best to get their products to Great Britain and the Republic of Ireland.
Announcing the new support, Maynard Mawhinney, Invest NI’s Food Director, said: “Our objective is to encourage more of our client companies to look seriously at the sales opportunities that exist outside Northern Ireland and thereby grow their business.
“We are offering companies practical support that will enable them to pinpoint new business and to develop ways in which they will be able to service and grow this through more cost-effective distribution and delivery techniques.”
Mr Mawhinney said the initiative is geared to help small and medium sized food and beverage companies and would have two features:
- Access to a new and free market intelligence tool for companies with a turnover of less than £10million. This will help businesses trade more effectively with retailers in Great Britain, Northern Ireland and the Republic of Ireland.
- Logistics advice to facilitate/broker collaboration opportunities for local businesses to share loads etc, and partner with other businesses on increasingly expensive logistics routes in Great Britain and the Republic of Ireland.
Mr Mawhinney said: “We are focusing on logistics because many companies have approached us in recent months seeking advice on how to reduce costs in this area. We believe collaboration can provide solutions for a number of companies; however it does require a degree of openness and information sharing to work effectively.”